Empire Avenue is designed to drive social media activity and social media interaction between the registered members. It is in player’s self-interest to follow, favorite, or otherwise contribute to the social media activity of those they invest in.
For competitive and aspiring social media mavens, collecting Eaves or Vees brings the social sharing genre into a whole new passion for performance perspective. You can complete missions, invest in the creators, network directly, and learn about everything that other people are doing online.
Much like other social media games, Empire Avenue uses strictly virtual currency called Eaves as a means of purchasing shares in other players, additional rights within the exchange, advertising and services. There’s a second virtual currency called Vees, which are EA’s new rewards points system which users can earn from companies and individuals who send out Vees Missions.
Eaves are Empire Avenue’s internal currency used in the Social Market game.
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