February 2016 – SEOBOT

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How to Attract Prospects to Your Facebook Page

But it takes more than
simply “building” a Facebook page to attract prospective clients.
You can build the most amazing-looking Facebook page, but if you don’t know how
to attract prospects or how to keep them there once they visit, you won’t get
very far.

In this article, you’ll discover four simple ways to get potential clients to
visit your page and how to keep them engaged.

One easy way to reach
prospects and get them to your Facebook page is through your freelance business
website.

You can capitalize on their interest and increase traffic to your Facebook page
from your website by simply adding a Facebook button to your web page.
When a prospect is visiting your website and sees that they can connect with
your business through Facebook simply by clicking on the button, most of the
time, they will.

Why send people to Facebook from your website?

Your website can be one of your biggest sources of Facebook followers and in
turn, Facebook can grow into one of your best sources of new traffic to your
website.
Establishing a following on Facebook is important because it can help you
connect with members of your target audience that you might not otherwise be
able to engage with.
By including a Facebook button on your website, you encourage them to connect
with you on social media and that can help you reach their friends and
colleagues, which broadens your connection with the people in industries and
positions most likely to hire you.
To generate a Facebook Like button, click on the following link:
http://bit.ly/1PJbtyQ
Once you’re there, you’ll just need to provide your Facebook URL, choose a few
options — like color, size, etc. It’s easy to do.

Facebook Ads are a quick,
inexpensive way to generate Likes for your Facebook page.
You can design your Facebook Ad with a graphic image and up to 90 characters.

There are as many different aspects to creating a Facebook Ad as there are with
any other ad.
You can spend as much or as little money as you want on Facebook Ads.

If there are two identical sites or Facebook pages — one with video and one
without — the one with video will generally rank higher in the search engines.
So, creating your own videos to post will far outweigh uploading videos that
everyone else is sharing on YouTube, Facebook, or elsewhere.
For this reason, you should upload your unique videos straight to Facebook by
using the photo/video option at the top of the status update box, rather than
posting to YouTube first and then sharing it on your Facebook page.

No matter what your target niche, instructional, informational videos should be
the meat and potatoes of your video posts.
However, don’t forget that even in the business world, people like a little
entertainment once in a while. So, if you’re posting informational video after
informational video, throw in the occasional video clip that’s “just for fun.”
Just make sure it relates to your niche in some way. So, have fun while
providing your prospects useful and informative videos, and you’ll attract more
prospects to your page than with pictures and content alone.
While many people love videos, the truth is, some don’t.
As a freelancer, I’m sure you already have content in your specific niche that
you can share with your Facebook community — blog posts, articles, special
reports, case studies — these are all great content ideas you can share with
your Facebook fans.
With Google’s social search, well-written content that is posted to Facebook
and other social media sites will rank higher than content that is posted to
websites and other areas of the Web alone.
Take advantage of social search by posting your content to Facebook and you’ll
attract more prospects.
Reaching prospects through Facebook is fun and easy.

from Blogger http://bit.ly/1UWIo2N

facebook, facebook page, make money online teens, social media best practices, social media explorer, social media revolution, social media tips, social networking essay, your facebook page

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Later, you log back into
Facebook and see a post from a local businessperson asking for SEO copywriting
help and 6 out of the 8 responses are other people recommending you.
Social media is one of the best and easiest ways to research potential clients
and start the relationship-building process that can land you the assignments
you want.
That’s where social media comes in.

You can use Facebook, LinkedIn, Twitter, and other networks to showcase your
knowledge and connect with others.

You may have noticed, each
of these tactics involves building a relationship. Social media experts Ted
Rubin and Kathryn Rose wrote a book called Return on Relationship. The idea is
that relationships are the new currency nurtured through social media. Since
the dawn of business, people have conducted business with — and given referrals
to — those they know, like, and trust.

What’s exciting is now you have power that reaches far beyond people in your
geographic area. It’s relatively simple to build connections with people
globally.
Use social media to target your ideal clients and get to know them. Send them
articles of interest periodically, “Like” their posts, make recommendations …
After a while, your name will be familiar and when you reach out via an
email/phone call or snail mail, they’ll know who you are.
Ultimately, the method for social media success is the same online as off.
Schedule time each day for your social media marketing, be focused in a few
groups, and track what’s working and what’s not. By this time next year, you’ll
have created a marketing machine that fills your client docket!
What social media successes have you experienced?

1. Connect with people.
When you meet people at an event and they give you their business card, follow
up with a request to connect via LinkedIn.
So few people do this. LinkedIn gives you the opportunity to start building a
relationship from the comfort of your home.

2. Join relevant and active
groups on LinkedIn. Review a dozen or so groups and then choose three to four
that you plan to stick with. Effective social media directly relates to the
value you give. Schedule 15 minutes, 3 times a week to scan the discussions and
comments in the groups you joined. The networking group BNI has an expression,
“Givers Gain.” Don’t drop in links to your website or contact info at first.
You want to be helpful, not spammy.
Once or twice a week, create a new discussion in each of your LinkedIn groups.
People in the group will reach out to you to connect. If you’ve positioned
yourself as an expert, some of those people will want to hire you.

3. Join Facebook groups
relevant to your industry and to your town if you do business locally.
My town, Doylestown, Pennsylvania, has a community group page that has become a
resource for all things Doylestown. It operates almost like a mini “Angie’s
List” with people constantly asking for referrals for painters, doctors, and
yes, even SEO copywriters (that’s where my referrals came from). Get to know
the moderators of this group page if you do business locally. If the page is
successful and active, these moderators will know many people in town.

If local business isn’t part of your marketing mix, you’ll want to concentrate
more on the Facebook business pages and on the LinkedIn groups.

You may have noticed, each of these tactics involves building a relationship.
Social media experts Ted Rubin and Kathryn Rose wrote a book called Return on
Relationship. The idea is that relationships are the new currency nurtured
through social media. Since the dawn of business, people have conducted
business with — and given referrals to — those they know, like, and trust.

What’s exciting is now you have power that reaches far beyond people in your
geographic area. It’s relatively simple to build connections with people
globally.

Use social media to target your ideal clients and get to know them. Send them
articles of interest periodically, “Like” their posts, make recommendations …
After a while, your name will be familiar and when you reach out via an
email/phone call or snail mail, they’ll know who you are.
Ultimately, the method for social media success is the same online as off.
Schedule time each day for your social media marketing, be focused in a few
groups, and track what’s working and what’s not. By this time next year, you’ll
have created a marketing machine that fills your client docket!
What social media successes have you experienced?

from Blogger http://bit.ly/1nV6YXz

building a relationship, have you experienced, media success, SOCIAL MEDIA, social media blogs, social media examiner, social media success, social media tips, social media today, social media week

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Month: February 2016