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But it takes more than
simply “building” a Facebook page to attract prospective clients.
You can build the most amazing-looking Facebook page, but if you don’t know how
to attract prospects or how to keep them there once they visit, you won’t get
In this article, you’ll discover four simple ways to get potential clients to
visit your page and how to keep them engaged.
One easy way to reach
prospects and get them to your Facebook page is through your freelance business
You can capitalize on their interest and increase traffic to your Facebook page
from your website by simply adding a Facebook button to your web page.
When a prospect is visiting your website and sees that they can connect with
your business through Facebook simply by clicking on the button, most of the
time, they will.
Why send people to Facebook from your website?
Your website can be one of your biggest sources of Facebook followers and in
turn, Facebook can grow into one of your best sources of new traffic to your
Establishing a following on Facebook is important because it can help you
connect with members of your target audience that you might not otherwise be
able to engage with.
By including a Facebook button on your website, you encourage them to connect
with you on social media and that can help you reach their friends and
colleagues, which broadens your connection with the people in industries and
positions most likely to hire you.
To generate a Facebook Like button, click on the following link:
Once you’re there, you’ll just need to provide your Facebook URL, choose a few
options — like color, size, etc. It’s easy to do.
Facebook Ads are a quick,
inexpensive way to generate Likes for your Facebook page.
You can design your Facebook Ad with a graphic image and up to 90 characters.
There are as many different aspects to creating a Facebook Ad as there are with
any other ad.
You can spend as much or as little money as you want on Facebook Ads.
If there are two identical sites or Facebook pages — one with video and one
without — the one with video will generally rank higher in the search engines.
So, creating your own videos to post will far outweigh uploading videos that
everyone else is sharing on YouTube, Facebook, or elsewhere.
For this reason, you should upload your unique videos straight to Facebook by
using the photo/video option at the top of the status update box, rather than
posting to YouTube first and then sharing it on your Facebook page.
No matter what your target niche, instructional, informational videos should be
the meat and potatoes of your video posts.
However, don’t forget that even in the business world, people like a little
entertainment once in a while. So, if you’re posting informational video after
informational video, throw in the occasional video clip that’s “just for fun.”
Just make sure it relates to your niche in some way. So, have fun while
providing your prospects useful and informative videos, and you’ll attract more
prospects to your page than with pictures and content alone.
While many people love videos, the truth is, some don’t.
As a freelancer, I’m sure you already have content in your specific niche that
you can share with your Facebook community — blog posts, articles, special
reports, case studies — these are all great content ideas you can share with
your Facebook fans.
With Google’s social search, well-written content that is posted to Facebook
and other social media sites will rank higher than content that is posted to
websites and other areas of the Web alone.
Take advantage of social search by posting your content to Facebook and you’ll
attract more prospects.
Reaching prospects through Facebook is fun and easy.
from Blogger http://bit.ly/1UWIo2N
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